Grove — Senior Thesis Brand

Grove is a conceptual design for a Boston-based cafe and sandwich shop dedicated to fresh bread and whole foods. Grove was created as a warm, friendly environment for people to study, work, catch up with friends, or simply relax. Many Boston cafes are designed to be fast-moving, in-and-out service, Grove aims to be different. We are here to slow down and focus on the warm comforts of whole fresh food and beverages.

The idea behind Grove’s design is to feel fresh, clean, and welcoming. Keeping the colors warm, soft, and earthy to match the organic ideals of the company. Each of the logo centers that fill in for the ‘o’ in Grove represents different pieces of Grove.