Turbo Takeoff — Kids Toy Car Sustainable Packaging

Turbo Takeoff is a conceptual design for a kid’s toy car company. The goal is to create packaging that kids will continue to use rather than tossing straight into the trash. The entire design uses only paper; no glue, tape, plastic, or other materials. For my design, the packaging becomes a ramp and scoreboard, similar to Corn Hole or Skee-ball, but with cars.

The design is eye-catching and uses neon colors to grab kids’ attention. I used a bubbly pattern throughout the box, mimicking the style of the scoreboard cut-outs across the entire box. The design is cohesive, bright, and fun.