Pasta Beach Boston — Restaurant Re-brand

Here, is my re-brand proposal for Pasta Beach’s Boston Location. This location is more upscale than the other two in Rhode Island. I wanted to reflect the more upscale aesthetic they are going for throughout the brand identity.

The Pasta Beach brandmark logotype was selected specifically to represent Pasta Beach as a brand: light, elegant, and unique. This is combined with a light stroke through the text illuding to pasta and waves at the beach. This mark is meant to express the upscale, elevated version of Pasta Beach that exists at Rowes Wharf. The flowing form of the line mimics the waves on the beach and the shape of spaghetti. The light nature of the type expresses the calm feeling you should have when entering the space.